Inception

Perhaps we should explain the inception of the name of the company.

Why do mockingbirds imitate the songs of other birds?
Scientists believe that mockingbirds imitate the calls and songs of other birds to discourage these birds from settling in the mockingbirds' territory by making it appear heavily populated. The mockingbird's vocal chords, called the syrinx, can produce a wide variety of sounds. A typical mockingbird has 250 to 350 songs in its repertoire. Most songs are direct repetitions of other birds' songs, but some are original improvisations. The male mockingbird uses its repertoire of songs to attract females, according to Dr. Kim Derrickson, a postdoctoral fellow at the Smithsonian Institution. A female mockingbird will choose the male with the largest repertoire because he is most likely to have the most territory, Dr. Derrickson said.
-New York Times, published November 11, 1986


Living in Los Angeles and New York, we have become keenly aware of a city's impact on the natural surroundings.

Mockingbirds imitate other birds as to discourage other inhabitants, their imitation of car alarms is of course is not discouraging the habitation of humans and what we bring to their haunt. We have effected our environment so severely that a bird, who's naturally tendency is to imitate the song of other birds, is now imitating what I think might be one of the most irritating artificial sounds that litter neighborhoods, parking lots, and street corners.

Here is where the moral dilemma lies, how do we responsibly live, but also sustain our lifestyle?
Yes, one could try to live off the grid and choose to not participate in the creature comforts that modern society has to offer...but there has to be some kind of middle ground, where we can decide to live ethical sustainable lives and also enjoy the niceties that a city has to offer...

I think it is very much the idea of the company; bringing some kind of awareness to how we effect this world, and the options we have to make "good" decisions for life, love, happiness, with a sense of responsibility for the actions that we take.

Enough with the agenda...time to make the stuff for the people already!