Wednesday, June 3, 2009

the first "eat in"

We started this blog with the intention of sharing the philosophy of "living well", sustainability, etc, etc...

Hey, when you're trying to start a company you need to eat too!

Here is a delicious meal made from veggies from the Farmer's Market, herbs we grow on our kitchen table, and yummy organic whole wheat pasta, and organic mozzarella cheese (and parmesan cheese, just so it's extra delicious)

This meal is super simple for the days you just do not want to cook after working (which is the truth!) not to mention it's a meal that's easy on the wallet.

Our recipes are not an exact science, (that's the great thing about cooking) you can adjust it to your tastes and the amounts to your desire. So we'll provide the ingredients and how we cooked it, but no measurements...

What you will need:

cloves of garlic
fresh thyme
fresh basil
fresh oregano
olive oil
whole wheat pasta
kosher sea salt
fresh ground pepper
crushed red pepper
mozzarella cheese
parmesan cheese

-Shred the zucchini in a food processor, believe me it's super good when the zucchini is shredded and mixes with all the cheeses.
-Chop all the rest of your veggies and herbs
(you can of course boil the water and make the pasta while this whole chopping ordeal is happening)
-Cook the shallot in olive oil and crushed red pepper, then add the the garlic and saute
-Add the veggies and thyme and oregano (but not the basil!)
- When the pasta is cooked add into the pan with the herbs
-Toss in cheese, basil, salt, and pepper
-Eat it up yum!

More about the company...

We are starting the work on the logo, here are the beginning stages

We also registered our domain name (website to come!)

Tuesday, June 2, 2009

And so it begins...

Let's start at the beginning, a very good place to start...

So, we've been in LA for a full year after living the Brooklyn, and now it's time to start the company.
Something we've been talking about for a long time, but never any time to do it. (Not that there is really any time to do it now, but no better time than the present.)

Here we are at the very very beginning stages of trying to start a company.

mockingbirds and car alarms.

It's a philosophy about living well, about art and commerce, sustainability not only of the environment, but the sustainability of humanity, how we effect the world, and in turn, how the world effects us, the disconnect we have from reality and the reconnection in to society and responsibility we have to ourselves and others....

Documenting the whole process of starting the company, the stuff that inspires us, the rad people that motivate us, and the way we live and hope to live, prompted the making of this blog.

We are learning as we go and hoping for the best.

In three words I can sum up everything I’ve learned about life. It goes on.
Robert Frost